Subject Arts Management

The spheres of action of arts management in the field of tension between culture and society, politics and economy are closely interdependent. Therefore, arts management theory is not only oriented towards theoretical models that attempt to explain the cultural sector, but also towards the respective aesthetic, political, economic, social contexts as well as the operative logics and practices of individual and collective actors. Arts management theory is thus committed to recognising a specific logic of the cultural system.

Arts management is about the connection of scientific, artistic and application-oriented knowledge, about the conditions and changes of production, distribution and reception processes, about the organisational principles and transformations of the cultural field, cultural industries and institutions as well as the role models of the actors in the cultural field.

Beyond benefit maximisation and governance semantics, arts management studies provide orientation in a complex field that is subject to permanent change between market economy-affiliated and culture-dominant poles. Central reference disciplines for cultural management studies are cultural studies, cultural policy, cultural sociology and cultural economics / business management studies.

In the B.A. minor "Intercultural Music and Event Management", basic models of cultural economics (including decision-making and action models as well as approaches to organisational and leadership theory), cultural studies (including field-theoretical, neoinstitutionalist, post-structuralist approaches), cultural law (legal theory formation and practice) and intercultural communication are taught.

In the M.A. "Arts Management", selected cultural-political (cultural state and cultural economy concepts), -economic (e.g. cultural controlling, cultural branding) and -scientific (developments of modernity and postmodernity) contents, methods and theories are deepened on the basis of the basic knowledge acquired in the B.A..

The application-oriented degree programmes in arts management are interdisciplinary in design and international-intercultural in orientation and are explicitly understood as university teaching programmes.